Case Study: New York Daily News achieves 250% CTR lift and 15% revenue growth with Lotame's DMP-powered AdLift

Traditional Media Company Uses Data to Think Outside the Box to Win New Business

New York Daily News faced a challenge: after adopting Lotame’s DMP they were using it mainly to build audiences for RFPs, which boosted revenue but left them pigeonholed as a traditional media company rather than a data-driven marketing partner. Leadership wanted to better showcase their data capabilities to win bigger deals, increase client success and improve overall ROI.

Working with Lotame Client Services, NYDN developed “AdLift,” a DMP-powered solution that combines targeting, audience insights, optimization and campaign recap reporting to differentiate their sales approach. The result: a 250% improvement in CTR for a major restaurant campaign, a 15% lift in direct-sold campaign revenue, more repeat business, new brand wins and an overall positive ROI.

New York Daily News

Grant Whitmore

Executive Vice President Digital