Case Study: Vikatan Group achieves 300% higher CTR with Lotame

Vikatan Increases Performance 3x with Lotame

Vikatan Group, South India’s leading media powerhouse, was helping a regional advertiser drive quality leads during the Diwali season by understanding shoppers’ patterns and behavioral traits. To do this more effectively, Vikatan turned to Lotame’s DMP to improve audience targeting and deliver more relevant product offers.

Using Lotame’s DMP, Vikatan built and refined high-intent audiences, tracked conversions with pixels on payment and thank-you pages, and optimized targeting throughout the campaign. The result was a 300% increase in CTR, with lower overall campaign spend and more clicks during the festive period, showing a strong performance uplift from Lotame.

Vikatan Group