Case Study: 1XL achieves 72% CPA reduction and 15% eCPM lift with Lotame DMP

1XL Decreases CPA 72% Using Lotame DMP

1XL, a leading UK news media publisher, turned to Lotame when advertiser South West Trains challenged them to increase online ticket sales while cutting cost per acquisition (CPA) by 50%. 1XL needed more precise audience targeting to maximize campaign performance and revenue across its inventory.

By using Lotame’s DMP to collect first‑party data and build highly targeted audiences, 1XL delivered campaign messaging only to engaged users—permitting higher eCPMs without increasing overall spend. The campaign drove a 15% increase in eCPMs and a 72% reduction in CPA (from £5 to £1.38), surpassing the original goal.

1XL

Scott Gill

Managing Director