Case Study: AccuWeather achieves 275% increase in ad spend with Lotame

AccuWeather Uses Lotame to Increase Revenue 275%

AccuWeather, the global weather media leader reaching over 1.5 billion people daily, needed better visibility into visitor interests and behaviors across its web and mobile properties to improve inventory efficiency and attract advertisers beyond traditional weather verticals—particularly automotive. The company wanted to build and scale an “auto-intender” audience to understand shoppers’ behavioral attributes, interests, and purchase intentions.

Using Lotame’s DMP and Data Exchange, AccuWeather identified and enriched in-market car-buyer segments, then applied those audiences for precise targeting and scaled delivery. The solution produced new “automobile in-market” audiences that closed new business and drove a 275% increase in monthly ad spend from a single automaker while improving overall campaign performance.

AccuWeather

Steve Mummey

Director of Browser Products, AccuWeather