Case Study: Unanimis, the UK’s largest digital advertising network, achieves cross‑platform audience monetization and premium CPMs with Lotame’s Unifying DMP

First with Cross-Platform Ad Solution in UK

Unanimis, the UK’s largest digital advertising network reaching over 73% of the online population, needed a way to collect, organize and demonstrate the value of extensive demographic, interest and intent data from a wide network of publisher sites. The company sought a data management platform that would make managing multi-site audience data as simple as handling a single site’s dataset and help them quantify the impact of that data for publishers and advertisers.

Lotame’s Unifying DMP was integrated with Unanimis’ sales and operations teams to add audience targeting to everyday workflows and produce instant Audience Profile Reports for any campaign. The platform enabled new brand-focused products, higher CPMs, stronger sales pitches backed by real-time intelligence, and cross-platform (including mobile) targeting—delivering measurable revenue and competitive advantage.

Unanimis

David Nelson

Director of Ad Technology & Delivery