Case Study: Greenlight Digital achieves 270% ROI on Black Friday with Lotame’s DMP

Greenlight Digital Uses Lotame’s DMP to Increase Black Friday Sales for Fashion Retailer

Greenlight Digital, a leading agency serving global brands, needed to maximize Black Friday sales for a fashion retailer by re-engaging consumers who had been exposed to a prior jacket-focused video campaign. The challenge was to effectively activate past campaign data and maintain continuity between campaigns to drive shoppers further down the funnel during the peak selling weekend.

Greenlight used Lotame’s DMP to aggregate tagged impressions and clicks, build an audience of users exposed to the video, and retarget them with sequential display ads using consistent creative. The campaign delivered a 270% ROI, a 162% lift in CTR (0.08% → 0.21%), and a 52% conversion rate.

Greenlight

Ina Arens

Head of Display