Case Study: DB Digital achieves over 200% CTR increases with Lotame DMP

Dainik Bhaskar Increases CTR over 200% with Audience Targeting from Lotame DMP

Dainik Bhaskar (DB Corp), India’s largest newspaper group with 66 editions and 44 million readers across 14 states, needed to serve the right ads to the right audiences to drive better campaign performance for advertisers. DB Digital’s challenge was to reliably target and measure audience-driven campaigns across its large network of sites.

Using Lotame’s DMP, DB Digital collected first‑party behavioral data to build precise audience segments, converted all campaigns to 100% audience targeting, and used Lotame Insights for ongoing optimization and campaign wrap‑up reporting. The approach produced major uplifts—Real Estate CTR +228% (0.14 → 0.46), Education CTR +200% (0.10 → 0.30), and BFSI CTR +223% (0.13 → 0.42)—and helped DB Digital become a preferred channel for advertisers.

DB Digital