Case Study: CtrlShift achieves 92% CPA reduction with Lotame DMP

CtrlShift Uses Lotame’s DMP to Decrease CPA 92%

CtrlShift, a leading Southeast Asian audience-focused marketing solutions firm, needed to collect first-party data from client websites to build detailed consumer profiles, improve prospecting, and demonstrate value by boosting campaign performance and lowering cost-per-acquisition (CPA).

By deploying Lotame’s DMP — a data collection tag plus Lotame Audience Builder for targeted remarketing — CtrlShift drove a 36% lift in conversion rates and a 92% average reduction in CPA versus general targeting; one premium e‑commerce client saw CPA drop 91%, saving over $100 per acquisition.

CtrlShift