Case Study: Universal McCann Israel achieves 7x higher conversions with Lotame Unstacked Data Solutions

Universal McCann Israel Increases Conversions 7X with Audience Targeting

Universal McCann Israel set out to increase conversions for a Huggies Wipes campaign among users who had been exposed to prior ads but never clicked, viewed, or converted. Facing a mix of cross-platform signals and a need to personalize follow-up messaging, UM Israel aimed to identify and re-engage that “Live” audience more effectively than standard demographic or segment-based targeting.

Using Lotame’s Unstacked Data Solutions (Lab, Connect, Analytics, Data Exchange), UM collected cross-channel data into a DMP, built benchmark audiences (Women 25–45, Huggies DMP, Premium Moms) plus the Live Audience, and served a tailored remarketing creative to the Live Audience. The Live Audience converted at 41%—almost 7x the 6% rate for Women 25–45 and double the 20% rate for Premium Moms—while the Premium Moms segment delivered a 247% decrease in cost per acquisition versus Women 25–45.

Universal McCann