Case Study: AMP Agency achieves 250% higher engagement and 83% lower data costs with Lotame's Data Management Platform

Agency Increases Engagement 250% with Cross-Device Targeting

AMP Agency, working with Lotame’s Data Management Platform, set out to help a leading Pet Care Brand find a niche group of pet owners most likely to respond to marketing and recruitment efforts. The challenge was to deliver highly relevant, cross-device audience targeting that combined demographic, behavioral and location signals while reducing the cost of third‑party data.

Using AMP’s proprietary MomentAware solution powered by Lotame’s DMP and Data Exchange, the team enriched AMP’s first‑party CRM, demographic and location data with Lotame’s device graph and behavioral segments to target pet owners in the right place and moment. The campaign boosted engagement (CTR) by 250%, identified thousands of pet owners outside standard third‑party segments, enabled cross‑device messaging, and cut data costs by 83%.

AMP Agency

Sara Whiteleather

VP, Integrated Media