Case Study: Rise Interactive achieves 80% more conversions and 44% lower CPA with Lotame's Audience Optimizer

Lotame’s Audience Optimizer helped digital marketing agency Rise Interactive increase conversions by 80% and decrease CPA by 44%

Lotame’s Audience Optimizer worked with digital agency Rise Interactive to increase conversions and product revenue for a global contemporary jewelry brand. The challenge was to run a targeted display prospecting campaign that drove sales while keeping cost‑per‑acquisition (CPA) low.

Rise built look‑alike models from existing converters and used Audience Optimizer’s machine learning to identify, daily‑optimize, and selectively target the highest‑propensity audiences (top 1%, 5%, 10%). The campaign delivered an 80% increase in conversions and a 44% reduction in CPA, becoming one of the client’s top-performing prospecting tactics.

Rise Interactive

Erik Severinghaus

VP Personalization