Case Study: A Major CPG Brand achieves 15–30% higher on-target audience performance with Lotame Precision Demographic Audiences

A Major CPG Brand Uses Lotame Precision Demographic Audiences for Female and Age Targeting Needs and Exceeds the Industry On-Target Benchmark

Lotame, a global data exchange, was engaged by a major CPG brand that was frustrated with poor performance from demographic data against its Digital Demographic Benchmarks. The brand asked Lotame to identify scalable, on‑target demographic audiences that would meet or exceed its performance thresholds across multiple brands and markets.

Lotame delivered its Precision Demographic Audiences through the Lotame Data Exchange, providing validated, high‑accuracy segments that tested 15–30% above industry benchmarks. Results included US Females 18–34 (20M profiles) at ~25% above benchmark, UK Females 25–54 (40M) at 25% above, Germany Males 18–34 (40M) at 30% above, and Australia Males 18–34 (3M) at 15% above, demonstrating improved targeting at scale.