Case Study: Visto achieves 90% automated data exchange and real-time omnichannel audience activation with Lotame

Lotame’s Flexiblity and Simple API Integration Allows for Automation & Real Time Results for Visto Clients

Visto is a vendor-agnostic ad tech company whose Enterprise Advertising Hub gives brands, agencies and publishers a single UI to plan, activate and measure campaigns. Their challenge was to enable omnichannel audience activation and optimization from one interface—letting advertisers reach and engage target customers across screens and execution partners without cumbersome, manual processes.

By integrating Lotame’s API, Visto can syndicate first‑party data, push third‑party audiences in real time, enable retargeting and look‑alike segments, and power Audience Analytics via Lotame’s cartographer pipeline. The result: nearly 90% of data exchange is automated, significantly less manual work for users, and real‑time audience activation and measurement across multiple channels.

Visto

Vidhan Srivastava

Senior Director, Product Management