Klue B2B Case Studies & Customer Successes

Klue is an AI-powered Competitive Intelligence platform designed to help product marketers and CI teams collect, curate, and deliver actionable competitor insights to empower Sales to win more business. Klue enables enterprise sales teams to win more business by providing dynamic insights about competitors. The platform uniquely brings together external competitive intel and internal knowledge from your team in the field. Then, makes it easy for Sales to access the information wherever they are. Built by product marketers to give organizations the advantage in every competitive environment.

Case Studies

Showing 28 Klue Customer Success Stories

Algolia achieves 70% user adoption and 95% sales confidence with Klue

Algolia

Demi Malnar-Frye

GTM Chief Of Staff

Alvaria achieves a 55% increase in average deal size with Klue

Alvaria

Ryan Walsh

Product Marketing Specialist

ArisGlobal achieves 60%+ time savings and 3x increase in sales contribution with Klue

ArisGlobal

Heidi Hattendorf

VP, Head of Marketing

Autodesk achieves double-digit increases in win rate with Klue

Autodesk

Dylan D’Urso

Senior Competitive Intelligence Manager

Benevity’s Competitive Enablement Reduces Deal Cycles by over 60 Days

Benevity

Ella Levy

Renewals & Growth

How ClickUp LaunchedCompetitive Enablementin 1/3 of the Time

ClickUp

Jake Vago

Senior Enterprise Account Executive

Competitive Enablement Program Increases Win Rates by up to 10%

Community Brands

Tirrah Switzer

Senior Director of Product Marketing

DailyPay achieves exponential win-rate gains and triple-digit revenue growth with Klue

DailyPay

Leah Tran

Senior Manager, Strategic Business Operations

Datto achieves a 15-point win-rate increase and 20% higher ACV with Klue

Datto

Dan Knight

Senior Director of Solutions Engineering

Using Klue, Showpad & Salesforce to increase Win Rates by 17 points

Domino

James Shippen

Sales Enablement Director

Competitive Enablement Gives Garware Fulflex 12X Competitive Coverage in 1⁄3 of the Time

Fulflex

Pat Curtin

Director, Strategy and Global Product Management

Greenhouse Software Increases Deals Won by $85M Using Klue for Competitive Enablement

Greenhouse

Lindsay Gaal

Senior Manager, Competitive Intelligence

Highspot achieves real-time, scalable competitive & sales enablement with Klue

Highspot

Jarod Greene

Vice President Product Marketing

HubSpot builds their compete program using Klue Compete + Win-Loss & HubSpot Automation

HubSpot

Jessica Davis

Manager Competitive Intelligence

Hyland scales competitive intelligence, boosts adoption and saves 60% of CI time with Klue

Hyland

Lisa McNeeley

Director, Sales Operations & Intelligence

JFrog achieves company-wide competitive enablement and increased sales confidence with Klue

JFrog

Gal Toren

Competitive Intelligence Team Lead

Lacework selects Klue for a united Compete and Win-Loss program

Lacework

Meagen Eisenberg

Chief Marketing Officer

Matillion’s Competitive Flywheel Powered by Klue & DoubleCheck

Matillion

Steven White

Sr Manager, Marketing / Customer, Market & Competitive Insights

Neon One’s Strategic Compete Program Increases ARR by 12%

Neon One

Michelle Robin

Director of Product Marketing

SAS Uses Klue + Highspot to Support Global Sales with Timely Competitive Insights and Battlecards

SAS

Steven White

Sr Manager, Marketing / Customer, Market & Competitive Insights

Launching Competitive Enablement to Increase Win Rates and Better Support Customers

ServiceTitan

Emily Smith

Senior Customer Advocacy Specialist

SpotOn achieves high-adoption competitive enablement and increased sales impact with Klue

SpotOn

Hila Lauterbach

Senior Director of Product Marketing / Head of Department

StrongDM Drives Strong Seller Adoption of their Compete Program, Making a Significant Impact to Revenue

strongDM

Fazila Malik

Product Marketing Manager

SymphonyAI achieves 34% higher win rate and 75‑day faster deal closings with Klue

SymphonyAI

Chris Koziol

Chief Executive Officer & Board Member

UiPath achieves 8X competitive coverage and faster, actionable insights with Klue

UiPath

Justin Grindal

Senior Director of Product Management

VelocityEHS achieves rapid sales rep ramp-up and 50% time savings with Klue

VelocityEHS

Le Nguyen

Vice President of Sales

VMware achieves customer-centric competitive enablement and higher win rates with Klue

VMware

Kimberly Bauer

Manager, Competitive Intelligence

Workato achieves 4X competitive coverage and faster rep ramp with Klue

Workato

William Davis

Vice President of Product Marketing

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