Case Study: Hyland scales competitive intelligence, boosts adoption and saves 60% of CI time with Klue

Partnering with Klue to Scale Competitive & Win More

Hyland, a global enterprise content services provider, faced fragmented competitive intelligence—teams created siloed, static docs across multiple product lines while proposal writers and account managers lacked timely, centralized insights. After evaluating solutions for scale, security and adoption, Hyland chose Klue’s competitive intelligence platform (using Klue’s Maturity Model and ongoing Klue support) to standardize CI and drive revenue impact.

Klue implemented a searchable platform and workflows to find, analyze and share intel, integrated Salesforce win‑loss summaries into Klue cards, and launched programs like Sales confidence surveys, monthly Compete webinars, bi‑weekly Klue Digests and impact analysis to measure revenue effects. With Klue, Hyland now supports 900 Sales/CSM/Executive users, saw a 250% increase in webinar attendance, achieved ~60% time savings for the CI team, and captured more win‑loss data and proactive feedback across the organization.

Hyland

Lisa McNeeley

Director, Sales Operations & Intelligence