Case Study: Garware Fulflex achieves 12x competitive coverage with Klue

Competitive Enablement Gives Garware Fulflex 12X Competitive Coverage in 1⁄3 of the Time

Fulflex, a global manufacturer of specialized polymers and calendered products with over 1,000 employees, faced a significant challenge after being acquired by a parent company. Competing on a larger global scale, their lean strategy team struggled to efficiently manage and distribute competitive and customer intelligence across their expanding markets in EMEA and APAC. They needed a scalable solution to centralize insights, automate distribution, and provide on-demand access for their global sales team to better prepare for conversations and track competitor product development.

The company chose to implement Klue to address these challenges. The Klue platform provided a centralized system for discovering, analyzing, and sharing global insights, automating the creation of competitive newsletters. This solution enabled Fulflex to distribute intelligence in one-third of the time it took previously, significantly speed up the onboarding of new sales reps, and, most notably, achieve a 12x increase in their market coverage by capturing more meaningful competitive insights.

Fulflex

Pat Curtin

Director, Strategy and Global Product Management