Case Study: Autodesk achieves double-digit increases in win rate with Klue

Driving Double Digit Increases to Win Rates

Autodesk, a global leader in design and make software, needed a scalable, automated competitive intelligence and Win‑Loss program for its Construction business after internal interviews and earlier vendors failed to deliver consistent, high‑quality insights. After evaluating tools, Autodesk selected Klue (including the DoubleCheck Research capabilities) to centralize Compete and Win‑Loss work and to scale a program led by CI Manager Dylan D’Urso.

Klue delivered a unified Compete + Win‑Loss solution with rigorous research design, high‑quality interviews, and quarterly Win‑Loss reports; since deployment Autodesk has seen double‑digit increases in win rate where Klue was leveraged, widespread consumption of quarterly reports, stronger engagement from Sales, R&D and strategic stakeholders, improved Salesforce CRM data hygiene, and product roadmap validation driven by Klue’s insights.

Autodesk

Dylan D’Urso

Senior Competitive Intelligence Manager