Case Study: ClickUp launches competitive enablement 3x faster with Klue

How ClickUp LaunchedCompetitive Enablementin 1/3 of the Time

ClickUp, a fast-growing productivity platform, needed a more structured competitive enablement program to help sellers keep up with a growing list of niche competitors. To support this effort, ClickUp partnered with Klue and brought in Klue’s competitive intelligence platform to improve differentiation, understand which content was being used, and give reps better visibility into competitive deal activity.

With Klue’s support, including data migration, battlecard best practices, reporting templates, and tools like Alerts Triage, ClickUp launched its competitive program in just 3 weeks instead of the planned 90 days. Klue also helped drive a 50% time savings in collecting and acting on insights and a 3x increase in tier-1 competitive coverage, while improving seller adoption across Salesforce, Slack, and ClickUp.

ClickUp

Jake Vago

Senior Enterprise Account Executive