Case Study: Alvaria achieves a 55% increase in average deal size with Klue

Using Klue to Reframe, Reposition & Strengthen GTM

Alvaria, the newly rebranded CX and workforce engagement management platform formed from Aspect Software and Noble Systems, faced a major post‑merger challenge: consolidate branding and competitive intelligence while enabling a blended sales organization. With CI ownership centralized, the PMM team needed to replace static battlecards, deliver on‑the‑go intel for reps, standardize messaging, and free up PMM time—so they engaged Klue (Klue Services and the Klue platform/mobile app) to help define and execute their compete strategy.

Klue worked with Alvaria’s PMM team to crowdsource intel, build tiered competitor content, standardize battlecard templates, and create solution‑based messaging, while enabling mobile access and timestamped updates to build sales trust. The results were tangible: Klue users drove a 55% increase in average deal size, Klue saw an 82% utilization rate and a 70% digest open rate, and sales gained self‑serve, on‑the‑go intel while PMM spent less time on CI.

Alvaria

Ryan Walsh

Product Marketing Specialist