Case Study: Matillion boosts competitive win rates with Klue

Matillion’s Competitive Flywheel Powered by Klue & DoubleCheck

Matillion, a data management company, wanted a clearer picture of why deals were won and lost so it could improve its competitive enablement program. Using Klue, along with DoubleCheck for win-loss interviews, Matillion set out to better understand competitor trends, sales process gaps, and the product differentiators that mattered most.

Klue helped Matillion turn win-loss insights into action by updating battlecards, discovery questions, digests, and other enablement content for its revenue teams. The company reported strong early impact, including 8x more deals won by reps using Klue and a 4x increase in competitive win rate, while also improving seller engagement and informing product, marketing, and sales decisions.

Matillion

Steven White

Sr Manager, Marketing / Customer, Market & Competitive Insights