Case Study: Datto achieves a 15-point win-rate increase and 20% higher ACV with Klue

How Datto’s CI Program Increases Win Rates by 15 Points in Less than 1 Year

Datto, a Kaseya company and leading provider of software and security solutions for MSPs, needed a more prescriptive competitive intelligence program to help sellers know what to say, show and do to win deals. Their existing CI tool had low adoption, so Datto’s CI lead replaced it with Klue to build a structured Compete program that targets the right teams and standardizes win plays across sales, product and marketing.

Using Klue, Datto revamped more than 60 battlecards, rolled out bite-sized competitive content and integrated field feedback into workflows (e.g., Slack), while training hundreds of users. Klue-powered insights drove a 15-point increase in win rate in under a year (>50% improvement), sellers using Klue achieved 20% higher ACV, and the platform now supports over 700 sales and product users with higher confidence and adoption.

Datto

Dan Knight

Senior Director of Solutions Engineering