Case Study: JFrog achieves company-wide competitive enablement and increased sales confidence with Klue

JFrog Launches Successful Competitive Enablement to Share Key Insights Across the Org

JFrog, a rapidly growing provider of the JFrog Platform, was competing in a crowded, fast-changing market and struggling to scale competitive intelligence across expanding sales and marketing teams. Static docs, manual updates, and fragmented intel made it hard to share the most valuable insights consistently, so JFrog partnered with Klue to build a scalable competitive enablement program and automate intel collection and distribution.

Klue centralized JFrog’s competitive knowledge, introduced the Klue Maturity Model to shape the program, and enabled automated workflows, onboarding integration, and usage tracking. The results: almost 100% Klue adoption, 80% of reps using competitive content in most deals, 71% of reps turning to Klue when competitors appear, a 70% open rate on the weekly Klue digest, support for 30+ competitors, higher sales confidence, and measurable improvements in deal cycles and win rates.

JFrog

Gal Toren

Competitive Intelligence Team Lead