Case Study: Neon One increases ARR by 12% with Klue

Neon One’s Strategic Compete Program Increases ARR by 12%

Neon One, a software company for nonprofits, needed a faster and more scalable way to manage competitive intelligence as its sales team grew and the market became more complex. Their manual research and web scraping process left battlecards outdated and time-consuming to maintain, so they turned to Klue to help build and accelerate a competitive enablement program.

Using Klue, Neon One launched a structured compete program in just three months, prioritized tier 1 content, and supported sellers with digest updates and insights-driven battlecards. The program drove strong adoption and measurable impact: ARR increased by 12%, the share of deals won by Klue users rose by 14 points, and usage stayed above 80% one year after launch.

Neon One

Michelle Robin

Director of Product Marketing