Case Study: SAS boosts global competitive enablement with Klue and Highspot

SAS Uses Klue + Highspot to Support Global Sales with Timely Competitive Insights and Battlecards

SAS, a global leader in analytics and AI software and services, needed a better way to capture competitive analysis across geographies and support more than 2,000 sellers. The team wanted to move beyond reactive responses to sales requests and centralize curated competitive insights in one place, using Klue alongside Highspot.

Klue helped SAS build a competitive intelligence hub with templates, battlecards, competitive pages, news feeds, and sales enablement assets that connected teams to timely market and competitor insights. As a result, SAS doubled rolling utilization from 25% to over 60%, grew Marketing and Sales users by more than 75%, and increased Klue Intel Digest engagement by over 200%, with 2,500 interactions in August 2023.

SAS

Steven White

Sr Manager, Marketing / Customer, Market & Competitive Insights