Case Study: Community Brands increases win rates by up to 10% with Klue

Competitive Enablement Program Increases Win Rates by up to 10%

Community Brands, a leading provider of software solutions for associations, nonprofits, and K-12 schools, needed a stronger competitive enablement program as its product marketing team managed more than 25 products with just two PMMs and little competitive ownership. Their intel was scattered across static PDFs, spreadsheets, and Confluence pages, making it hard to keep up as the competitive landscape grew and sales leadership pushed for better battlecards and differentiation.

Community Brands chose Klue to centralize competitive intelligence, support rep feedback in the field, provide a native mobile app, and improve the overall enablement experience. With Klue, the team increased win rates by up to 10% across all product lines, doubled competitive coverage, reduced new rep ramp time by one-third, and cut PMM time spent finding and distributing insights by 50%.

Community Brands

Tirrah Switzer

Senior Director of Product Marketing