Case Study: Workato achieves 4X competitive coverage and faster rep ramp with Klue

Workato Powers Competitive Enablement Across the Org With Klue + Highspot

Workato, an 800-employee leader in no-code enterprise automation, was scaling rapidly—doubling its sales team in six months—while competing against 70+ companies. Competitive intel was fragmented across Highspot, Guru, Slack, emails and static docs, so reps couldn’t find or measure the right content and there was no single CI owner. Workato selected Klue as their competitive platform to integrate with Highspot, Slack and Salesforce and drive a centralized CI workflow.

Klue became the single source of truth: organizing competitor content, surfacing AI-driven alerts, saving sales conversations into Klue boards, publishing digests, and linking approved collateral and battlecards into Highspot and Salesforce. The Klue-powered program delivered measurable impact—4X increase in competitive coverage, 3X Klue user growth in under a year, a 65% average open rate on the weekly digest, near-instant response time by a team of one—and sped rep ramping while extending vetted competitive insights to partners and across marketing, product and executive briefings.

Workato

William Davis

Vice President of Product Marketing