Case Study: ServiceTitan boosts win rates and compete adoption with Klue

Launching Competitive Enablement to Increase Win Rates and Better Support Customers

ServiceTitan, the tech platform for trades and parent company of Aspire and FieldRoutes, needed a better way to support its fast-growing go-to-market teams as the competitive landscape intensified. Its existing competitive intelligence setup was outdated and too limited to scale across Sales, CS, Marketing, and Product, and it lacked a strong way to measure revenue impact. ServiceTitan turned to Klue to build a more effective competitive enablement program.

With Klue, ServiceTitan implemented a scalable compete program powered by automation, integrations, reporting, and enablement support. The team used Klue Insights, Review Insights, Intel Digests, and integrations with tools like Salesforce, Slack, Highspot, and Gong to share timely intelligence across the business. As a result, ServiceTitan saw an 8X increase in compete program adoption and a 28% increase in win rate for Klue users since program launch, showing clear impact from Klue’s platform and services.

ServiceTitan

Emily Smith

Senior Customer Advocacy Specialist