Case Study: Highspot achieves real-time, scalable competitive & sales enablement with Klue

Highspot - Customer Case Study

Highspot, a unified Sales Enablement platform, faced explosive market growth and a crowded competitive landscape while its product marketing team was only two people. Competitive intel lived in static battlecards and one‑off tools, making collection, maintenance and distribution unscalable — so Highspot selected Klue for centralized collection, curation and distribution of competitive intelligence.

Klue became the engine for Highspot’s CI, syncing battlecards and cards across Highspot, Slack and other channels so updates appeared instantly where reps work, enabling self‑serve intel, faster feedback loops and broader competitor coverage. The integration delivered measurable impact: a 70% average open rate on the Klue weekly digest, a reported 14× increase in average user sessions, roughly 60% PMM time savings and CI communications created in two‑thirds less time, while supporting Highspot’s rapid growth and improved win rates. Klue also streamlined onboarding and increased seller confidence across the organization.

Highspot

Jarod Greene

Vice President Product Marketing