Case Study: Benevity reduces deal cycles by 62 days with Klue

Benevity’s Competitive Enablement Reduces Deal Cycles by over 60 Days

Benevity, a leader in global corporate purpose software, needed a more structured way to manage its fast-growing competitive landscape and support revenue teams with better differentiation and market insights. The company moved beyond ad hoc tracking in Slack, Confluence, and Google Alerts by evaluating competitive enablement platforms, ultimately choosing Klue to support its emerging competitive intelligence and enablement program.

With Klue, Benevity centralized competitive content, automated insight collection and distribution, and created more than 10 battlecards to support Sales, Renewals, Product, and executive teams. The results were strong: competitive coverage increased 7X, deal cycles were reduced by 62 days, and the team saved 5+ hours per week, helping Benevity scale its competitive program and add an additional hire.

Benevity

Ella Levy

Renewals & Growth