Case Study: Domino achieves a 17-point higher competitive win rate with Klue

Using Klue, Showpad & Salesforce to increase Win Rates by 17 points

Domino Printing, a global provider of coding, marking, and digital printing technologies, needed a better way to manage competitive intelligence across a large and complex market. Their manual process for gathering competitor insights and building static battlecards was time-consuming, resource-intensive, and made it difficult for sales teams to find the most current content when they needed it. Klue, along with Showpad and Salesforce, was chosen to help streamline this workflow.

With Klue, Domino built an integrated competitive intelligence program that delivered timely battlecards, suggested collateral, and competitor news directly from CRM opportunity data into Showpad. The solution helped the team monitor more than 150 competitors, support nearly 500 sellers and other teams globally, and improve outcomes significantly. Since implementing Klue, Domino reported a 17-point increase in competitive win rate and a 16-point higher ACV for Klue users.

Domino

James Shippen

Sales Enablement Director