Case Study: Lacework unifies competitive intelligence and win-loss insights with Klue AI

Lacework selects Klue for a united Compete and Win-Loss program

Lacework, a company in the highly competitive cloud security space, faced challenges enabling its sales team against numerous competitors. Their competitive intelligence was scattered across ad-hoc requests and static documents. They needed a centralized strategy that combined competitive enablement with win-loss analysis to better arm their revenue teams and decided to partner with Klue for its compete and win-loss program.

Klue provided an integrated platform that unified competitive intelligence with actionable win-loss insights, a program Lacework calls 'All in Won'. This solution gave the entire organization a central source for relevant data, directly contributing to the competitive intelligence team's involvement in over 90% of closed-won deals. The partnership with Klue also provided Lacework's executives and product teams with critical insights for strategic decision-making.

Lacework

Meagen Eisenberg

Chief Marketing Officer