Case Study: Algolia achieves 70% user adoption and 95% sales confidence with Klue

How a Team of One Enables the Entire Company with Actionable Competitive Insights

Algolia, a leading search and discovery platform, needed a structured competitive intelligence program to turn scattered intel into actionable content for sales, product and exec teams. Although they had a CI tool, they lacked workflows to capture sales feedback and distribute insights across Seismic, Salesforce and Slack; a single Product Marketing Manager was charged with building the program and partnered with Klue (including Klue Services) to centralize and scale competitive knowledge.

Using Klue, Algolia consolidated disparate intel, created dynamic Klue battlecards, digests and video-based subject-matter insights, integrated content into Seismic, Salesforce and Slack, and measured engagement weekly. The Klue-powered program drove a 70% average user adoption rate (4x increase in monthly use), a 74% Klue digest open rate, a 95% sales confidence rating in depositioning competitors, reduced ad hoc requests, and greater visibility and responsiveness across GTM teams.

Algolia

Demi Malnar-Frye

GTM Chief Of Staff