Case Study: SAS achieves global sales enablement with timely competitive insights using Klue and Highspot

HubSpot builds their compete program using Klue Compete + Win-Loss & HubSpot Automation

SAS, a global enterprise leader in analytics software and services, faced the challenge of providing timely competitive intelligence to its large, global sales force. Their lean Competitive Insights team was too reactive to individual sales requests and needed a centralized way to curate and distribute insights. To solve this, they partnered with Klue and its integration with Highspot to build a competitive enablement program.

The solution implemented by Klue provided a central Competitive Intel hub featuring battlecards, news feeds, and sales enablement content. This gave sales teams strategic insights into competitor strengths and weaknesses. The results were significant, with user adoption doubling to over 60% and Klue Intel Digest engagement growing by 200%. SAS also saw a 75% increase in Marketing and Sales users, crediting Klue with providing a strategic edge in their marketplace.

HubSpot

Jessica Davis

Manager Competitive Intelligence