Case Study: strongDM boosts win rates and seller adoption with Klue

StrongDM Drives Strong Seller Adoption of their Compete Program, Making a Significant Impact to Revenue

StrongDM, a leader in Zero Trust privileged access management, needed a scalable way to collect, organize, and share competitive intelligence across GTM teams. As the company pushed to become the category leader, its Product Marketing team was spending hours manually gathering insights from multiple sources and distributing them through static battlecards and Slack, which left key information siloed and hard to act on.

StrongDM chose Klue to centralize competitive intelligence, integrate with Salesforce, Slack, Seismic, and Gong, and build a more proactive compete program with better visibility into deal threats and seller usage. With Klue, StrongDM achieved a 50%+ increase in win rate, 2.5x higher average ACV, and over 90% seller adoption, while also reducing ramp time for new reps through Klue-enabled onboarding.

strongDM

Fazila Malik

Product Marketing Manager