Traackr B2B Case Studies & Customer Successes

Traackr is a powerful influencer analytics suite that supports successful influencer marketing strategies by giving you the knowledge you need to craft smart strategies and effective plans. They help you understand your audience and focus your attention on the most important people and content on the social web. Over 140 enterprises and 40% of the top communications agencies use their people discovery engine and influencer tools to drive their marketing and communications strategies. Their customers are forward-thinking organizations and include EMC, Marketo, JP Morgan Chase, Orange, SAP, Zendesk, and more.

How the Accor Group earned a 4.4% engagement rate on corporate content & used its influencer program to recruit and retain talent with Traackr’s influencer marketing platform

Accor Group

Margaux Bouquet

Social Media & Influence Senior Manager

amika exceeds Sephora sales targets and boosts brand awareness with Traackr

amika

Chelsea Riggs

Brand President

ASOS achieves 600% more brand mentions and 26% referral lift with Traackr

ASOS

Hannah Craik

Social Media Head

Beekman 1802 achieves top TikTok performance and two Ulta sell-outs with Traackr

Beekman 1802

Brad Farrell

Chief Marketing Officer

How BFGoodrich, a Michelin brand, used influencer marketing to break outside of its motorsport market and reach a younger, engaged audience

BFGoodrich

Estelle Ledieu

European Engagement Manager

Bite Toothpaste Bits’ Effective Product Seeding Strategy

Bite Toothpaste Bits

Eva Dunn

Associate Marketing Manager

Coca‑Cola identifies and engages influencers to amplify campaigns with Traackr

Coca-Cola

Stanislas Magniant

Online Communications Director

CPG Influencer Marketing Creating a Win-Win Relationship with Your Agencies

Colgate-Palmolive

Barbara Mugica

Associate Director for Personal Care Digital Marketing

Coty Inc scales community-driven influencer marketing with Traackr

Coty Inc

Randall Chinchilla

Global Vice President Influencer Marketing

Courvoisier achieves lasting customer loyalty and sales growth with Traackr

Courvoisier

De GRISOGONO achieves 19M+ impressions and boosts Cannes event ROI with Traackr

De GRISOGONO

Gianluca Maina

Global Marketing and Communications Director

Eau Thermale Avène México TikTok Influencer Marketing Case Study

Eau Thermale Avène

Ilse López

Digital Marketing Manager

Eau Thermale Avène Spain Influencer Marketing Case Study

Eau Thermale Avène

Casilda Bilbao

Communications, Advocacy & PR Manager

Eau Thermale Avène achieves broader organic reach and authentic high-engagement influencer relationships with Traackr

Eau Thermale Avène

How Groupe SEB is driving influencer marketing performance in 28 markets with Traackr’s system of record and measurement platform

Groupe SEB

Rachel Matos

Social Media & Influencer Marketing Manager

How Groupe SEB proved influencer marketing ROI at global scale with Traackr

Groupe SEB

Christophe Tavlaridis

Global Social Media & Influence Marketing Manager

How Hey, Hei broke through with local creators to support its launch in South Florida

Hey, Hei

Matthew Anger

Chief Digital Officer

Kiehl’s x Traackr Win Best Influencer Campaign for Beauty at Glossy Awards Europe

Kiehl’s

Anna Newton

Blogger and Content Creator

L'Oréal achieves scalable, locally relevant influencer marketing with Traackr

L'Oreal

Marc Duquesnoy

Digital and Media Director

How Laneige scaled influence with a data-first creator marketing strategy using Traackr

Laneige

Michelle Kwak

Director of Integrated Communications

How LULA Beauty Created their Successful Influencer Marketing Strategy

Lulu Beauty

Sarah Uslan

Celebrity Makeup Artist and Founder

Meliá Hotels International achieves a data-driven global influencer program and 238% reach increase with Traackr

Meliá Hotels International

Santiago Garcia Solimei

Global Director of Social Media

Michelin Group achieves scaled, streamlined influencer marketing and higher reach and engagement with Traackr

Michelin Group

Kevin Maleterre

B2C Marketing Vice President

Michelin Group boosts global brand awareness and drives 1M+ video views with Traackr

Michelin Group

Fabio Merone

Influencer Manager

Michelin Group achieves influencer marketing at scale in Northern Europe with Traackr

Michelin Group

Kevin Maleterre

B2C Marketing Vice President

Influencer Marketing at Scale Mark Schaefer in Conversation with Amanda Duncan of Microsoft

Microsoft

Amanda Duncan

Lifestyle Influencer Relations Manager

Orange achieves a successful Homelive launch—20K+ daily visitors, strong social buzz and top-10 Google ranking with Traackr

Orange

Philippe Duhot

Social Media Planning

Pegasus achieves 3x growth in influencer marketing with Traackr

Pegasus

Simone Stevens

Senior Influencer Strategist

Philips builds a digital command center and triples its influencer network with Traackr

Philips

Damien Cummings

Chief Marketing Officer

Revlon achieves an extraordinary social launch and exceeds KPIs with Traackr

Revlon

Julie Kaplan

Senior Manager, Global PR & Influencer Marketing

Sanofi achieves community-driven diabetes support and improved patient engagement with Traackr

Sanofi

Michele Polz

Associate Vice President of Patient

SAP achieves digital transformation through influencer marketing with Traackr's platform

SAP

Jim Dever

Vice President, Audience Marketing

How Shiseido developed a hyper-focused strategy that increased its influencer marketing success by 54% in one year

Shiseido

Evy Lyons

Chief Marketing Officer

Sipsmith achieves global scale for its artisanal gin with Traackr

Sipsmith

Shelley Macintyre

Global and UK Marketing Director

The Body Shop achieves scalable influencer-driven social change and increased product sales with Traackr

The Body Shop

Anita Roddick

The Body Shop

Travelocity achieves 1,200% increase in brand impressions and 1,000% increase in mentions with Traackr

Travelocity

Laura Cleary

Senior Social Media Manager

WineWorld achieves major youth engagement and 7.5M social impressions with Traackr

WineWorld

Sophia Maule

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