Case Study: Hey, Hei achieves faster brand awareness and sales growth with Traackr

How Hey, Hei broke through with local creators to support its launch in South Florida

Hey, Hei, an emerging gin and juice seltzer brand, needed to launch in Miami with a very small team and budget while building awareness, driving trials, and attracting distributors. To manage influencer discovery, vetting, campaign management, and reporting, Hey, Hei used Traackr’s influencer marketing platform.

Using Traackr, Hey, Hei identified local, high-performing creators, evaluated audience fit and engagement, and ran a flexible, grassroots campaign with personalized outreach and creative content. Traackr helped Hey, Hei generate 8.41M+ impressions, 757K+ video views, 15K+ engagements, a 2.03% average engagement rate, and a Brand Vitality Score 4.16% above most competitors, while also boosting organic mentions and distributor awareness.

Hey, Hei

Matthew Anger

Chief Digital Officer