Case Study: Laneige achieves data-driven influencer marketing growth with Traackr

How Laneige scaled influence with a data-first creator marketing strategy using Traackr

Laneige, part of the AmorePacific beauty portfolio, needed a better way to prove that its influencer marketing was driving business impact in the highly competitive skincare category. Working with Traackr, Laneige used the platform’s competitive benchmarking, campaign tracking, and creator lifecycle analytics to move beyond anecdotal results and build a more measurable, data-driven creator strategy.

Traackr helped Laneige identify performance gaps, prioritize top creators, improve retention, and make smarter budget decisions. The results were significant: creator marketing performance increased by 951% (VIT), Laneige rose from #33 in 2021 to the top 5 on Traackr’s U.S. skincare leaderboard by 2024, and creator retention improved by 8% while the creator community grew by 9%.

Laneige

Michelle Kwak

Director of Integrated Communications