Case Study: The Body Shop achieves scalable influencer-driven social change and increased product sales with Traackr

How The Body Shop Works with Influencers to Drive Both Social Change and Product Sales

The Body Shop, a British cosmetics company with 3,049 stores in 66 countries and a long history of campaigning against animal testing, needed to scale influencer marketing to promote its 1,000 products while also advancing major social causes—most notably a global ban on animal testing. The challenge was to coordinate a global program that remained authentic to the brand’s ethics, reached diverse local markets, and delivered both commercial and advocacy outcomes.

The solution was a brand‑led influencer strategy with strict ethical vetting, segmented influencer types (celebrities for large campaigns, vegan/lifestyle creators for product pushes), and local zone empowerment supported by a global toolkit and agencies for administrative tasks. High‑profile posts (e.g., Maisie Williams’ #ForeverAgainstAnimalTesting post with 479,000 likes; Ariel Winter’s 240,000‑like post), regional stars like Middle East blogger Dalal, and measurable KPIs (petition signatures, follower uplift, engagement and sentiment) have driven stronger visibility and engagement, positioned influencer spend as the largest part of the marketing budget, and helped build momentum for both sales and The Body Shop’s advocacy goals.

The Body Shop

Anita Roddick

The Body Shop