Case Study: Kiehl’s achieves stronger ROI and sales growth with Traackr

Kiehl’s x Traackr Win Best Influencer Campaign for Beauty at Glossy Awards Europe

Kiehl’s partnered with Traackr to support an influencer marketing campaign for the relaunch of Ultra Facial Cream in the UK. The brand’s challenge was to find the right creator for a paid partnership that felt authentic, reached the right audience, and could drive sales while supporting a major product launch.

Using Traackr to discover, evaluate, and measure influencers, Kiehl’s selected Anna Newton based on her organic affinity for the brand, audience fit, and past engagement. The campaign delivered multichannel content and produced a 40% ROI within 48 hours of launch, a 48% higher engagement rate than Anna’s previous product mentions, and helped make Ultra Facial Cream Kiehl’s #1 best-selling product in the UK.

Kiehl’s

Anna Newton

Blogger and Content Creator