Case Study: Colgate-Palmolive achieves 40% lower campaign costs with Traackr

CPG Influencer Marketing Creating a Win-Win Relationship with Your Agencies

Colgate-Palmolive was scaling its influencer marketing program across multiple countries and agency partners, but lacked visibility, coordination, and consistent measurement across brands and markets. To address this, Colgate-Palmolive used Traackr to unify its influencer marketing operations and improve how it managed discovery, campaign execution, and reporting.

Traackr became Colgate-Palmolive’s system of record, bringing all influencer profiles and campaign activity into one platform, standardizing vetting and KPI measurement, and improving collaboration across regions and agencies. The results were strong: Colgate-Palmolive’s personal care brands, including Sanex, achieved 6X greater reach, 2X higher engagement, and 40% lower campaign costs.

Colgate-Palmolive

Barbara Mugica

Associate Director for Personal Care Digital Marketing