Case Study: amika exceeds Sephora sales targets and boosts brand awareness with Traackr

How amika relaunched in Sephora and exceeded sales targets with an integrated influencer marketing strategy

amika is a premium, salon‑rooted hair care brand that relaunched its hair care line in Sephora in 2018. The challenge was to build consumer awareness and engagement for products new to Sephora endcaps and to drive both in‑store and online purchases with a limited paid budget.

amika centralized influencer management on Traackr, used audience insights to handpick 10 targeted influencers (and gifted additional creators), and tracked weekly KPIs tied to business goals. The campaign exceeded sales targets and drove strong engagement—46 mentions, 19.8M potential reach, 736K engagements, 4.64M video views and a 3.97% average engagement rate—while benchmarking gains versus the prior quarter (e.g., +140% potential reach, +191% engagements), increased endcap productivity and boosted organic influencer interest.

amika

Chelsea Riggs

Brand President