Case Study: Coca‑Cola identifies and engages influencers to amplify campaigns with Traackr

How Coca-Cola Identifies and Engages Influencers

Coca‑Cola, a global consumer brand with a broad and diverse audience, faced the challenge of identifying who counts as an influencer across many communities — from A‑list talent to anonymous consumers and a crucial “magic middle” of micro‑influencers with high local engagement. Coordinating influencer activity across regions and agencies was complicated by siloed spreadsheets and inconsistent data.

To solve this, Coca‑Cola adopted a listen‑first approach and used Traackr to consolidate teams, keep influencer data current, and integrate with its existing toolset. That enabled targeted programs — from Rugby World Cup activations and #DietCokeBreak superfans to a designer Stickathon — focused on co‑creation and long‑term relationships; success was measured by shifts in brand love and purchase intent rather than direct sales.

Coca-Cola

Stanislas Magniant

Online Communications Director