Case Study: Shiseido achieves stronger influencer marketing performance with Traackr

How Shiseido developed a hyper-focused strategy that increased its influencer marketing success by 54% in one year

Shiseido, working with Traackr, needed a more data-driven way to improve the performance of its influencer marketing program after using insights from 2020 to refine its 2021 strategy. The beauty brand focused on increasing visibility, impact, and brand trust, with goals centered on video content, experiential events, and stronger VIP talent partnerships.

Traackr’s platform and professional services helped Shiseido analyze what drove VIT, identify high-performing creators, and guide campaign planning and influencer selection. As a result, Shiseido increased its VIT score by 54% in 2021, reaching the 93rd percentile for year-over-year growth, with standout results including a 47% engagement rate on Hunter Schafer’s 2021 Met Gala collaboration.

Shiseido

Evy Lyons

Chief Marketing Officer