Case Study: BFGoodrich Achieves 27.8K Impressions and 49.5K Video Views with Traackr

How BFGoodrich, a Michelin brand, used influencer marketing to break outside of its motorsport market and reach a younger, engaged audience

BFGoodrich, the tire brand known for motorsports and off-road performance, wanted to expand beyond its older, niche audience and reach younger consumers. Working with Traackr, the team searched for influencers who matched BFGoodrich’s values of “performance and passion” and could help the brand build awareness outside its typical market.

Traackr helped BFGoodrich select and validate five Red Bull extreme sports athletes, then track the campaign’s performance across Instagram. The collaboration produced 27.8K impressions, 49.5K video views, 59.5K total engagements, a 49% engagement rate, and +429 new followers for @bfgoodricheurope, showing BFGoodrich successfully broadened its reach with creative influencer content.

BFGoodrich

Estelle Ledieu

European Engagement Manager