Case Study: WineWorld achieves major youth engagement and 7.5M social impressions with Traackr

WineWorld Case Study Putting Influencers at the Center of Digital Campaigns

WineWorld, the Swedish importer of historic Italian winery Barone Ricasoli, faced an ageing customer base and needed to connect with younger consumers while building a more engaging digital brand presence. In partnership with agency Pronto (and using Traackr for influencer discovery and tracking), they set out to drive awareness and in-store sales through a social, influencer-led campaign.

They launched a “social story” job posting inviting one winner to create a limited-edition wine at Brolio Castle, amplified by four key influencers, user-generated content and a YouTube series. The campaign produced 700 applications and 61K site visits, generated 7.5M impressions (reaching 2.5M+ people), 40K+ interactions, 20K+ video views, a 460% increase in Facebook likes and an estimated ~400% return on investment, culminating in a limited-edition release at Systembolaget.

WineWorld

Sophia Maule