Case Study: Groupe SEB achieves measurable D2C sales growth with Traackr

How Groupe SEB proved influencer marketing ROI at global scale with Traackr

Groupe SEB, the global home appliances company, was struggling to prove the ROI of its influencer marketing as it pushed digital transformation and D2C growth. Working with Traackr, the team needed a way to standardize inconsistent regional reporting and turn influencer activity from a brand-awareness tactic into a measurable revenue driver.

Traackr implemented conversion tracking with pixel integration, creator-specific links, and promo code tracking to tie influencer content directly to sales. In the UK pilot, Groupe SEB tracked every click, conversion, and attributed euro across five campaigns, activating 50+ creators and generating 29K+ tracked clicks and 10+ direct conversions, creating a scalable model for global rollout.

Groupe SEB

Christophe Tavlaridis

Global Social Media & Influence Marketing Manager