Case Study: Revlon achieves an extraordinary social launch and exceeds KPIs with Traackr

How Revlon delivered extraordinary results for its collection with the support of Traackr

Revlon partnered with Wonder Woman 1984 to launch a themed makeup collection but faced a major challenge when the film’s release was delayed by the pandemic. Without traditional premiere events or PR momentum, Revlon needed a new way to create buzz and drive sales, so the brand turned to an influencer-led launch to amplify the collection and convey the campaign’s message: the transformative power of makeup.

Using Traackr’s data-driven platform, Revlon identified and vetted niche and tiered creators, managed partnerships and tracked performance across YouTube, TikTok and Instagram, while giving influencers creative freedom. The campaign generated viral, multi-million-view content, delivered strong engagement and low cost-per-engagement, and exceeded KPIs—helping Revlon save time, find high-performing partners and overdeliver on campaign goals despite remote execution.

Revlon

Julie Kaplan

Senior Manager, Global PR & Influencer Marketing