Case Study: Beekman 1802 achieves top TikTok performance and two Ulta sell-outs with Traackr

How Beekman 1802 became one of the highest performing skincare brands on TikTok and sold out of two product lines at Ulta

Beekman 1802, a prestige goat milk–based skincare indie brand, faced the challenge of breaking through a crowded beauty market to reach millennial consumers, build skincare authority, and drive in-store sales for two new Bloom Boosters products at Ulta. With limited resources and stiff competition on social platforms, the brand needed a targeted, creative influencer strategy to grow awareness and adoption quickly.

Using Traackr for influencer discovery, vetting and campaign management, Beekman 1802 tested employee-led content, partnered with a mix of beauty and non-beauty creators (including a dermatologist), and ran time-sensitive in-store promos. The approach boosted brand credibility and engagement on TikTok, exceeded awareness goals, earned the brand a top spot among skincare accounts, and directly contributed to two product lines selling out at Ulta.

Beekman 1802

Brad Farrell

Chief Marketing Officer