Case Study: Eau Thermale Avène achieves greater brand awareness and influencer ROI with Traackr

Eau Thermale Avène Spain Influencer Marketing Case Study

Eau Thermale Avène Spain, part of Pierre Fabre, wanted to strengthen brand awareness in H1 2024 by finding the right mix of creators—especially skinfluencers and healthcare professionals—who could align with its science-led skincare message. The team used Traackr’s influencer discovery and vetting platform to identify creators with strong audience fit, high-performing content, and the right brand affinity across TikTok and Instagram.

Traackr helped Eau Thermale Avène Spain run a two-part influencer strategy of campaign bursts and always-on content, while boosting top-performing posts to expand reach. The results exceeded goals: 31 influencers activated, 110 brand mentions, 24.3 million video views, 320K engagements, and a 3.46% engagement rate, with improved spend efficiency dropping to 4.13€ CPMV on TikTok and 10.97€ on Instagram.

Eau Thermale Avène

Casilda Bilbao

Communications, Advocacy & PR Manager