Case Study: Groupe SEB achieves global influencer marketing standardization with Traackr

How Groupe SEB is driving influencer marketing performance in 28 markets with Traackr’s system of record and measurement platform

Groupe SEB, a global multi-brand leader in small घरेल? घरेल? domestic equipment across 150+ countries, needed greater transparency, organization, and standardization in its influencer marketing as investments grew. The company wanted a single system of record to unify data, benchmark performance, and help market teams discover and vet influencers, manage campaigns, and identify growth opportunities, and it worked with Traackr to do so.

Traackr helped Groupe SEB pilot the platform in several markets, run budget optimization analysis, and then roll it out globally with onboarding and training for 28 markets. As a result, Groupe SEB implemented Traackr in 28 markets within one year, established global and market KPI best practices, improved collaboration across teams, and strengthened its data-driven approach to influencer marketing, including CPE targets in some markets.

Groupe SEB

Rachel Matos

Social Media & Influencer Marketing Manager